How to save on postage, Part 3

Move to new delivery options

Ultimately, the best way to save on postage is to avoid it. While moving customers to paperless options is not always easy or the best strategy, the resistance appears to be waning as younger, more tech-savvy demographics shape the consumer base. Some mail recipients will still prefer to be reminded that they have a payment due, have a physical document for record keeping, or simply prefer to go to only one place for all of their correspondence – their mailbox.

In each of these cases, it can be enticing to encourage customers to move to new delivery and/or payment methods by offering rewards for doing so. To ease the transition, organizations should consider a hybrid approach that sends customers a summary-only statement that does not include the details and history that a traditional bill or statement might contain. Customers who want to drill down into those details can be provided access to a secure web site for detail viewing and other self-service options.

Approaches such as these can act as a bridge towards new delivery options, and can be part of an overall strategy for saving not only on postage costs, but on physical document creation and operational processing.